CHALLENGE
We are busy. 48% of families in the US report eating dinner together less than 3x a week. Too many ready to eat options: $6.7B size of the organic packaged food market (i.e. The Chicken Nugget & Mac & Cheese). Kids love to say no. 70% of parents that think their children are “picky eaters” but less than 20% are actually picky. Design a User Interface that Moms trust to buy nourishing meals.
RESEARCH
Straight to our user. The Kiddos. The team hosted a HavenRow Cafe to research how kids interacted with the sauces. Learnings: The sauces are very versatile and fits into many types of family meals. Plus, parents and kids love the product.
Out of the 4 personas, we targeted 2 to inform our design.
PROTOTYPING
Moms cared about 3 things: the quality, the cost, and what the community had to say. So, we listened and put these elements front and center.
OUTCOME
Moms care about 3 things: the quality, the cost, and what the community had to say. So, we listened and put these elements front and center.
